Content Marketing: Fishing for New Clients with your Website

Studies show that over 90% of sales are made during/after the 4th contact with a prospect, but more than 70% of salespeople (that includes YOU, website owner!) don't reach out more than two times! Email marketing is the key to making those multiple contacts, so it's critical that you grow a list of emails so you can follow-up.

Using a humorous fishing analogy, Karen shows how opt-ins and lead magnets can be used to lure and catch website visitors so they'll gladly give you their email address.