What Big Data is Missing: Remembering Our Humanity

Sep 21, 2017

What makes people buy something online? Is it the color of a button, the words in the headline, or eye-catching design? Big data tells us that if we get the right combination of these things, we'll see a huge uptick in sales. But what it doesn't account for is the individual. Because each person that clicks "buy" has a much larger story to tell.