Abby Beck is a Senior Product Designer at Google for the Accelerated Mobile Pages (AMP) team. She is a classically trained designer from the School of Visual Arts and has worked in the publishing industry in NYC, retail merchandising and for Bay Area software companies large (Twitter, Pivotal Labs) and small. She has worked on a wide range of problems for a wide range of users (social networks, marketing products, dev tools, and hardware usage with guides). She also taught a UX Immersive course at General Assembly. While she loves everything about design, her passion lies in systems and simplifying complex user needs.