Michelle is the Associate Director of User Experience, and a UX designer/researcher on a development team at 352 Inc., an innovation and growth firm. Though she've worked in the web industry since 2008, she has applied usability principles to everything in her life since long before she learned the phrase “user experience.” She has worn many digital hats over the years, from interactive design and coding to UX research, strategy and usability. Backed by a M.S. in psychology, she has helped clients like Wells Fargo, Cummins, 3M, Fifth Third Bank, and Cox Automotive create lasting connections with their customers.